Branding

News Updates (2019)

When the department of Commercial Production at WLFL|WRDC took over News Updates, I was in charge of rebranding it. This included building from scratch all the graphics and animation, as well as making sure it represented the MyRDC brand in the best way possible.

The old graphics were very outdated and the serif font wasn’t appropriate for a newscast type of production. Furthermore, the lower third on the old graphics had a mask applied to it making it see-through, which added to the difficulty of reading the text.

With the guidance of the department’s director, we tweaked and modified my first proposal until it was just right. This assured that she and the general manager were happy with the end result and they gave it their seal of approval.

Before

After

Open
Overall look
Over the shoulder graphic and headline placement
Lower third
Website look and placement


Website icons (2018)

I created the icons for Christine Scalora’s online portfolio. I consulted her throughout the whole process, including her website’s categories, the color palette she wanted, and what design style she was going for. The ‘thoughts’ icon was designed to resemble her.


Animated logos

I have taken logos from several companies and animated their elements, making them more dynamic when they’re incorporated into the businesses’ videos.

North Carolina Department of Public Safety (2019)

Foundation Fighting Blindness (2019)

Maurice Badler Fine Jewelry (2018)

View this post on Instagram

We all have seen three stone #engagement rings for many years. Are they all the same? They certainly are not. Are there any improvements resulting from new ideas and/or technological advances? YES for both reasons. The ultimate in simplicity is sometimes the most complex achievement. Bez #Ambar world’s most foremost designer of fine diamond jewelry designed a new way to create this classic. This ring is seemingly simple and is anything but. It is the tiniest of details that make these so amazing. It starts with his special version of 18k white gold (read about it on the blog section at badler.com.) This special metal gives the gold superior strength that allows him to design rings that are more delicate, with less metal, showing off the diamonds instead of covering them. Look closely at the minimal metal in the perfectly shaped prongs. Now when you see rings elsewhere, you will notice others use heavier prongs. In fact there are no prongs on the straight edge of the half moons. This is a technical marvel. We will create custom versions with your legacy diamond our we will provide amazing quality diamonds for you. As Bez has often said, “The difference is in the details.” Bez Ambar’s creations are available in #NYC exclusively at Maurice #Badler Fine Jewelry, 485 Park Ave (bet. 58th-59th St), online at badler.com or call us at 800-622-3537 #mauricebadler #18kgold #whitegold #designerjewelry #couture #platinum #diamonds #diamondrings #extraordinary #bestofNY #Parkavenue #bestinny #bestofny #bestofthebest #bezambar #3stone #3stonering #threestonering #uniqueengagementring #differenceisinthedetails

A post shared by Maurice Badler (@mauricebadler) on