Promotional campaigns

Community Matters (2019)

As a commercial producer at WLFL|WRDC, I produce episodes for “Community Matters”, a 30-minute public affairs program which touches upon relevant issues for our community in the Triangle area. When I first started, I realized the show was never promoted on the stations’ Facebook pages. This became a great opportunity for me to incorporate a social and interactive element to the show’s promotion.

Through animated quote cards, strategically placed tags, and tailored copy, I began uploading Facebook posts that not only give a glimpse of what the guests had talked about on that particular episode, but it allows the show’s guests to continue the conversation with their online audience. Furthermore, by creating these posts, followers of the stations’ Facebook pages have become aware of that week’s show and of the wonderful people who are bettering the Triangle community.

Through trial and error, I have slowly perfected the communication needed behind the scenes as well. Every time I post the animated quote cards on the stations’ Facebook pages, I share the files with the guests, encouraging them to share the quotes on their other social platforms. By doing this, they give their audience a glimpse of the wonderful media opportunity they were involved in and it simultaneously promotes Community Matters as a whole.

In May 2019, all my efforts payed off in a magnificent way: the Community Matters quote cards outperformed every other post from that month. People engage with these posts and they enjoy learning about the feats from fellow members of the community.

When Alex Villeda founded SALUD, a program that takes place at Duke Health, he wanted to make sure that people knew right away the types of leaders that emerge from it. To learn more about SALUD: sites.duke.edu/SALUDMake sure to watch Community Matters this weekend. 6:30 AM Saturday on MyRDC 28 and 11:30 AM Sunday on CW22.

Posted by The CW22 on Thursday, May 30, 2019

Jason Menzo, COO at Foundation Fighting Blindness, explains what Foundation Fighting Blindness – Triangle is doing to help accelerate the research in biotech and gene therapy.Make sure to watch Community Matters this weekend. 6:30 AM Saturday on MyRDC 28 and 11:30 AM Sunday on CW22.

Posted by myRDC on Thursday, May 2, 2019

For Joshua Gunn, a Durham Public Schools‘s graduate, being a part of Bull City Schools is something that he’s deeply passionate about.Make sure to watch Community Matters this weekend. 6:30 AM Saturday on MyRDC 28 and 11:30 AM Sunday on CW22.

Posted by The CW22 on Friday, May 31, 2019

DocSwiner, Partner at Durham Family Medicine, empathizes with concerned parents when it comes to vaccines. And she also makes sure to tell them what the risks are when they don’t vaccinate their children.Make sure to watch Community Matters this weekend. 6:30 AM Saturday on MyRDC 28 and 11:30 AM Sunday on CW22.

Posted by myRDC on Friday, March 22, 2019




























UNC Football (2018)

I worked on the social media campaign for the UNC football team. It consisted on animating still images of the players, giving the illusion that they’re moving in slow motion.





















































Osteoarthritis Action Alliance (2018)

I coordinated, produced, and edited the videos for the OAA’s StandUp2OA social media campaign. I Interviewed Lennie and Dianne Rosenbluth, as well as OAAA member representatives.

Diane puts her exercise clothes out the night before to motivate and reminder her to be active with #osteoarthritis….

Posted by OA Action Alliance on Thursday, May 23, 2019


















The North Carolina Translational and Clinical Sciences Institute (2017)

I coordinated, produced, and edited videos for Join the Conquest, a community of volunteers and researchers working together to improve human health, as well as a place to learn about clinical research.


The Graduate School at UNC-Chapel Hill (2017)

I coordinated, produced, and edited videos for the Graduate School which highlight graduate students’ academic efforts. These were included in the online newsletter.