Community Matters (2019)
As a commercial producer at WLFL|WRDC, I produce episodes for “Community Matters”, a 30-minute public affairs program which touches upon relevant issues for our community in the Triangle area. When I first started, I realized the show was never promoted on the stations’ Facebook pages. This became a great opportunity for me to incorporate a social and interactive element to the show’s promotion.
Through animated quote cards, strategically placed tags, and tailored copy, I began uploading Facebook posts that not only give a glimpse of what the guests had talked about on that particular episode, but it allows the show’s guests to continue the conversation with their online audience. Furthermore, by creating these posts, followers of the stations’ Facebook pages have become aware of that week’s show and of the wonderful people who are bettering the Triangle community.
Through trial and error, I have slowly perfected the communication needed behind the scenes as well. Every time I post the animated quote cards on the stations’ Facebook pages, I share the files with the guests, encouraging them to share the quotes on their other social platforms. By doing this, they give their audience a glimpse of the wonderful media opportunity they were involved in and it simultaneously promotes Community Matters as a whole.
In May 2019, all my efforts payed off in a magnificent way: the Community Matters quote cards outperformed every other post from that month. People engage with these posts and they enjoy learning about the feats from fellow members of the community.
UNC Football (2018)
I worked on the social media campaign for the UNC football team. It consisted on animating still images of the players, giving the illusion that they’re moving in slow motion.
Osteoarthritis Action Alliance (2018)
I coordinated, produced, and edited the videos for the OAA’s StandUp2OA social media campaign. I Interviewed Lennie and Dianne Rosenbluth, as well as OAAA member representatives.
The North Carolina Translational and Clinical Sciences Institute (2017)
I coordinated, produced, and edited videos for Join the Conquest, a community of volunteers and researchers working together to improve human health, as well as a place to learn about clinical research.
The Graduate School at UNC-Chapel Hill (2017)
I coordinated, produced, and edited videos for the Graduate School which highlight graduate students’ academic efforts. These were included in the online newsletter.